- Process – a series of actions or steps taken in order to achieve a particular end – definition. Unfortunately this does not talk about how quickly or how efficiently we need to reach a particular end.
- As we all know, there is a process and a process and the two can achieve completely different results.
- In advertising we usually work with a number of different players.
- We talk about “Lead Agencies” that need to direct other agencies in giving the client a consolidated solution to a brief.
- We would like to think that great ideas can come from different partners and that they are not always from the “Lead Agency”
- We talk about media neutrality to reach our target market and achieve what is best for the brand to deliver the required results.
- Great ideas can come from anybody; the client, the design agency or the digital agency to name a few.
- How do we ensure an efficient process with all players involved but yet no negative implication on cost or time?
- Ad-Ops works with clients and their agencies to unlock cumbersome processes, develop proper systems that are sustainable and lead to ongoing efficiencies.
- Ad-Ops stays involved to ensure that the new or tweaked process works.
